Product Packaging, whats that? It’s something that can seperate your product from the rest. It combines Marketing and Sales into one. CNN Money has a great article on this (link below). it showcases the new types of technology, just like the new ketchup problem we all had to endured all of our life. I dunno why it took Ketchup so long to think of this.
good product packaging can be something small like logo on your pizza box to something new and hip like Domino’s Sugar container (less sugar = bigger profits). it can easily set you apart from your competitors. even if your a small deli or small pizza store on the container, have a competitor across the street you want to destroy like your microsoft on a rampage? get some sandwich paper wraps that have the name of your store on it, get custom soup containers. what else? seperate your pizza shop from the others, get some cool packaging that keeps your pizza warmer but heat resistant on the outside (don’t burn your hands). don’t forget the big cool logo on your pizza package :).
http://money.cnn.com/2006/07/06/technology/packagingthatpays.biz2/index.htm